Where green minds and creative hearts meet



ABout kay wong





Video by TUMI


part I: the fashion designer

image by paul smith

image by paul smith

Born in Hong Kong, Kay began her vocation in art and design at Central Saint Martins (BA Printed Textiles) and Royal College of Art (MA Constructed Textiles) in London.

In collaboration with her brother, theatre director and designer,  Jing Wong, Kay went on to found the fashion-arts label Daydream Nation in 2006. Together, they weaved story and theatre into their collections, bringing magic to Fashion Weeks with their whimsical designs and performances.  

Over 10 years, Daydream Nation sold to 80 shops around the world; dressed international celebrities such as Ke$ha and Juliette Binoche; collaborated with a range of brands including Peter Jensen, Shangri-la, The Old Curiosity Shop and Urban Outfitters; and even caught the eye of Chanel, whom selected pieces from their AW09 collection to inspire Karl Lagerfeld's work.

Kay's work with Daydream Nation was recognised with awards such as Vogue Italia’s ‘Vogue Talent 2010’; Hong Kong’s Ten Outstanding Designers Award 2009, 2011; Perspective/Cierre Italia’s ‘40 under 40’ Design Award, 2009; and White Milan’s ‘Womanswear Inside White Award’, 2008.


Video by Thomas Lee @ Stylo Vision


part ii: the green artivist

Image by morten DURR

Image by morten DURR

However, everything grinded to a halt when Kay's partner passed away suddenly in 2014. Forced to take a breath from the relentless speed and insatiable appetite of the fashion industry, Kay began to wonder what it was she was chasing.

An opportunity to start afresh came when Kay won the Young Design Talent Award in 2015. This took her to Copenhagen for a year, where she worked with fashion designer, Henrik Vibskov, and immersed herself in the sustainable arts and design scene of Europe.

This creative soul-searching brought her face-to-face with the humanitarian and environmental horrors of the fashion industry, and on her birthday in June 2016, she launched a personal No New Clothes Campaign.

Kay is now on a mission to create zero-waste art and design. Her 'Fight or Flight' collection, made from salvaged wood, yarn and feathers, was shown at Jouer in Hong Kong, while her 'Fashion Anatomy' collection, a poignant reflection on the fashion industry, was selected for London Fashion Week, 2017. 


Kay adopts a green approach to her styling projects by abstaining from fast fashion, borrowing from designers, and upcycling old garments. She is a columnist for HK01 and MINGShk, writing mainly on topics of sustainability, fashion and lifestyle. Her piece, 'Trash or Treasure', was featured in the Danish 'slow clothing' publication, Less Magazine

In order to raise more green awareness, Kay has partnered with organisations such as Green Peace and Friends of the Earth to bring various happenings to Hong Kong, such as the screening of The True Cost documentary and the Save them From the Landfill sale. She was also invited to speak at JCEIA's Sustainable Fashion conference, 2017, where she presented her talk, Confessions of a Fashion Designer.

Video by K. Lau @ Eye Open Photography